Journal of interactive marketing文章索引

期刊名：Journal of interactive marketing

缩写：

ISSN：1094-9968

e-ISSN：1520-6653

IF/分区：6.4/Q1

共收录本刊相关文章索引870条

From the practitioners: Advertising and “interactive marketing”: Why the twain can’t meet [0.03%] 来自从业者的观点：广告与“互动营销”：为何二者难以相融

James R. Rosenfield James R. Rosenfield

Journal of interactive marketing. 1997;11(2):2-3. DOI:10.1002/(sici)1522-7138(199721)11:23.0.co;2-v 1997

The evolution of direct marketing in Italy [0.03%] 意大利直销的演变

Maria Carmela Ostillio; Gabriele Troilo Maria Carmela Ostillio; Gabriele Troilo

Journal of interactive marketing. 1996;10(1):71-81. DOI:10.1002/(sici)1522-7138(199624)10:13.0.co;2-x 1996

Using attitudinal and descriptive database information to understand interactive buyer-seller relationships [0.03%] 利用态度性和描述性数据库信息，以理解互动的买卖双方关系

James W. Peltier; John A. Schibrowsky; John Davis James W. Peltier; John A. Schibrowsky; John Davis

Journal of interactive marketing. 1998;12(3):32-45. DOI:10.1002/(sici)1520-6653(199822)12:33.0.co;2-y 1998

DLJdirect: “Putting our reputation online” [0.03%] DLJ<em>直接</em>：“将我们的声誉放到网上”

Thomas Eisenmann; Gillian Morris Thomas Eisenmann; Gillian Morris

Journal of interactive marketing. 2000;14(4):4-28. DOI:10.1002/1520-6653(200023)14:43.0.co;2-6 2000

Clickable World Wide Web banner ads and content sites [0.03%] 可点击的万维网横幅广告和内容网站

Charles F. Hofacker; Jamie Murphy Charles F. Hofacker; Jamie Murphy

Journal of interactive marketing. 2000;14(1):49-59. DOI:10.1002/(sici)1520-6653(200024)14:13.0.co;2-p 2000

Abstracts [0.03%] 摘要

Nancy J. Church Nancy J. Church

Journal of interactive marketing. 1997;11(2):69-71. DOI:10.1002/(sici)1522-7138(199721)11:23.0.co;2-w 1997

From the editors [0.03%] 编者按

John Deighton; Rashi Glazer John Deighton; Rashi Glazer

Journal of interactive marketing. 1997;11(4):4-5. DOI:10.1002/(sici)1522-7138(199723)11:43.0.co;2-t 1997

David E. Bell; Donald M. Leavitt David E. Bell; Donald M. Leavitt

Journal of interactive marketing. 1998;12(3):67-84. DOI:10.1002/(sici)1520-6653(199822)12:33.0.co;2-7 1998

The perceived value of direct mail advertising in small retail firms: Threat to local newspapers? [0.03%] 小型零售企业对直邮广告的感知价值：对地方报纸的威胁？

Judy Foster Davis Judy Foster Davis

Journal of interactive marketing. 1996;10(4):41-51. DOI:10.1002/(sici)1522-7138(199623)10:43.0.co;2-x 1996

Using customer satisfaction research for relationship marketing: A direct marketing approach [0.03%] 利用客户满意度研究进行关系营销：一种直销方法

Charles E. Gengler; Peter T.L. Popkowski Leszczyc Charles E. Gengler; Peter T.L. Popkowski Leszczyc

Journal of interactive marketing. 1997;11(4):36-41. DOI:10.1002/(sici)1522-7138(199723)11:43.0.co;2-x 1997