Journal of interactive marketing文章索引

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期刊名：Journal of interactive marketing

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ISSN：1094-9968

e-ISSN：1520-6653

IF/分区：7.8/Q1

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共收录本刊相关文章索引870条

Will Social Distancing in Service Encounters Affect Consumers' Value Perception During the COVID-19 Pandemic? The Role of Servicescape, Self-Efficacy, and Technological Intervention [0.03%] 在新冠疫情期间，服务场合中的保持社交距离会影响消费者的感知价值吗？服务环境、自我效能感和技术干预的作用

Ying Feng,Jie Meng Ying Feng

This study investigates how physical and psychological distance from one's surroundings may influence one's perception of connectedness with the servicescape and, ultimately, perception of value. It also examines the effect of consumers' te...

Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation, Inc. 2023 Mar 3;58(2-3):167-184. DOI:10.1177/10949968231156530 2023

Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes [0.03%] 线上支持小组中熟人对群体内个体的影响：社会网络分析视角下的过程及结果研究

Ali Esmaeeli,Cornelia Connie Pechmann,Judith J Prochaska Ali Esmaeeli

Buddies, serving as in-group influencers to aid demographically similar cobuddies, are extensively used in face-to-face support groups to enhance positive social influence. The authors examine the efficacy of buddies in online support group...

Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation, Inc. 2022 May;57(2):198-211. DOI:10.1177/10949968221076144 2022

Intentional social action in virtual communities [0.03%] 虚拟社区中的有意社会行为

Richard P. Bagozzi; Utpal M. Dholakia Richard P. Bagozzi; Utpal M. Dholakia

Journal of interactive marketing. 2002;16(2):2-21. DOI:10.1002/dir.10006 2002

Permission-based mobile advertising [0.03%]

Patrick Barwise; Colin Strong Patrick Barwise; Colin Strong

Journal of interactive marketing. 2002;16(1):14-24. DOI:10.1002/dir.10000 2002

Adaptive selling in a call center environment: A qualitative investigation [0.03%]

Daniel M. Eveleth; Linda Morris Daniel M. Eveleth; Linda Morris

Journal of interactive marketing. 2002;16(1):25-39. DOI:10.1002/dir.10001 2002

Breed better banners: Design automation through on-line interaction [0.03%]

Richard Gatarski Richard Gatarski

Journal of interactive marketing. 2002;16(1):2-13. DOI:10.1002/dir.10002 2002

The potential impact of artificial shopping agents in e-commerce markets [0.03%]

William H. Redmond William H. Redmond

Journal of interactive marketing. 2002;16(1):56-66. DOI:10.1002/dir.10004 2002

The goReader launch: Developing marketing strategy for an innovative education technology [0.03%]

Albert M. Muniz Jr.; Walter Billingsley; Tracey Brill Albert M. Muniz Jr.; Walter Billingsley; Tracey Brill

Journal of interactive marketing. 2002;16(1):67-88. DOI:10.1002/dir.10005 2002

Are interactive decision aids better than passive decision aids? A comparison with implications for information providers on the internet [0.03%]

Erik L. Olson; Robert E. Widing II Erik L. Olson; Robert E. Widing II

Journal of interactive marketing. 2002;16(2):22-33. DOI:10.1002/dir.10007 2002

The antecedents and consequences of trust in online-purchase decisions [0.03%]

Sung-Joon Yoon Sung-Joon Yoon

Journal of interactive marketing. 2002;16(2):47-63. DOI:10.1002/dir.10008 2002