Journal of interactive marketing. 1997;11(2):2-3. doi: 10.1002/(sici)1522-7138(199721)11:2<2::aid-dir1>3.0.co;2-v Q16.42025
From the practitioners: Advertising and “interactive marketing”: Why the twain can’t meet
来自从业者的观点：广告与“互动营销”：为何二者难以相融
DOI: 10.1002/(sici)1522-7138(199721)11:2<2::aid-dir1>3.0.co;2-v
摘要
