Journal of interactive marketing. 1997;11(4):4-5. doi: 10.1002/(sici)1522-7138(199723)11:4<4::aid-dir2>3.0.co;2-t Q16.42025

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DOI: 10.1002/(sici)1522-7138(199723)11:4<4::aid-dir2>3.0.co;2-t

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