Journal of interactive marketing文章索引

期刊名：Journal of interactive marketing

缩写：

ISSN：1094-9968

e-ISSN：1520-6653

IF/分区：6.4/Q1

共收录本刊相关文章索引870条

Andrew Ainslie; Leyland Pitt Andrew Ainslie; Leyland Pitt

Journal of interactive marketing. 1998;12(3):57-66. DOI:10.1002/(sici)1520-6653(199822)12:33.0.co;2-b 1998

A comparative analysis of Japanese and U.S. attitudes toward direct marketing [0.03%] 日美两国对直销态度的比较分析

Michael L. Maynard; Charles R. Taylor Michael L. Maynard; Charles R. Taylor

Journal of interactive marketing. 1996;10(1):34-44. DOI:10.1002/(sici)1522-7138(199624)10:13.0.co;2-0 1996

Article not available electronically: Yesmail.com, Luc Wathieu [0.03%] 文章无法电子获取：Yesmail.com，卢克·瓦蒂厄

Luc Wathieu Luc Wathieu

Journal of interactive marketing. 2000;14(3):79-92. DOI:10.1002/1520-6653(200022)14:33.0.co;2-k 2000

Calculating the regression-to-the-mean effect: A comparative analysis [0.03%] 计算回归均值效应：一项比较分析

Nissan Levin; Jacob Zahavi Nissan Levin; Jacob Zahavi

Journal of interactive marketing. 1996;10(4):29-40. DOI:10.1002/(sici)1522-7138(199623)10:43.0.co;2-z 1996

Property rights to consumer information: A proposed policy framework for direct marketing [0.03%] 消费者信息的产权：针对直接营销的拟议政策框架

Judy Foster Davis Judy Foster Davis

Journal of interactive marketing. 1997;11(3):32-43. DOI:10.1002/(sici)1522-7138(199722)11:33.0.co;2-y 1997

Information technology: Retail users versus nonusers [0.03%] 信息技术：零售用户与非用户对比

James M. Comer; Raj Mehta; Terence L. Holmes James M. Comer; Raj Mehta; Terence L. Holmes

Journal of interactive marketing. 1998;12(2):49-62. DOI:10.1002/(sici)1520-6653(199821)12:23.0.co;2-d 1998

Modeling merchandise returns in direct marketing [0.03%] 直接营销中的商品退货建模

James D. Hess; Glenn E. Mayhew James D. Hess; Glenn E. Mayhew

Journal of interactive marketing. 1997;11(2):20-35. DOI:10.1002/(sici)1522-7138(199721)11:23.0.co;2-# 1997

Abstracts [0.03%] 摘要

Journal of interactive marketing. 2000;14(2):85-89. DOI:10.1002/(sici)1520-6653(200021)14:23.0.co;2-z 2000

Consumer complaints by e-mail: an exploratory investigation of corporate responses and customer reactions [0.03%] 电子邮件中的消费者投诉：对企业回应与客户反应的探索性研究

Judy Strauss; Donna J. Hill Judy Strauss; Donna J. Hill

Journal of interactive marketing. 2001;15(1):63-73. DOI:10.1002/1520-6653(200124)15:13.0.co;2-c 2001

Smart commerce: The future of intelligent agents in cyberspace [0.03%] 智能商务：网络空间中智能代理的未来

Pattie Maes Pattie Maes

Journal of interactive marketing. 1999;13(3):66-76. DOI:10.1002/(sici)1520-6653(199922)13:33.0.co;2-c 1999