Journal of interactive marketing. 1998;12(3):57-66. doi: 10.1002/(sici)1520-6653(199822)12:3<57::aid-dir6>3.0.co;2-b Q16.42025
UniBank and the analysis of the ExcursionCard customer database: A practical application of statistical techniques in database marketing
UniBank与ExcursionCard客户数据库的分析：统计技术在数据库营销中的实际应用
DOI: 10.1002/(sici)1520-6653(199822)12:3<57::aid-dir6>3.0.co;2-b
摘要
