Journal of interactive marketing文章索引

期刊名：Journal of interactive marketing

缩写：

ISSN：1094-9968

e-ISSN：1520-6653

IF/分区：6.4/Q1

共收录本刊相关文章索引870条

The right to be let alone [0.03%] 不受打扰的权利

John Deighton John Deighton

Journal of interactive marketing. 1998;12(2):2-4. DOI:10.1002/(sici)1520-6653(199821)12:23.0.co;2-p 1998

The art of the ask: Maximizing verbal compliance in telefundraising [0.03%] 提问的艺术：在电话募捐中最大化语言配合度

Leslie L. Simmel; Paul D. Berger Leslie L. Simmel; Paul D. Berger

Journal of interactive marketing. 2000;14(3):12-40. DOI:10.1002/1520-6653(200022)14:33.0.co;2-p 2000

Database marketing: Past, present, and future [0.03%] 数据库营销：过去、现在与未来

Lisa A. Petrison; Robert C. Blattberg; Paul Wang Lisa A. Petrison; Robert C. Blattberg; Paul Wang

Journal of interactive marketing. 1997;11(4):109-125. DOI:10.1002/(sici)1522-7138(199723)11:43.0.co;2-g 1997

The identification of inbound call center agents’ competencies that are related to callers’ repurchase intentions [0.03%] 呼叫中心接线员胜任力与来电者再购买意愿的相关性识别

Manuel C.F. Pontes; Colleen O’Brien Kelly Manuel C.F. Pontes; Colleen O’Brien Kelly

Journal of interactive marketing. 2000;14(3):41-49. DOI:10.1002/1520-6653(200022)14:33.0.co;2-m 2000

An investigation of gender differences in on-line privacy concerns and resultant behaviors [0.03%] 在线隐私担忧及其相关行为中的性别差异研究

Kim Bartel Sheehan Kim Bartel Sheehan

Journal of interactive marketing. 1999;13(4):24-38. DOI:10.1002/(sici)1520-6653(199923)13:43.0.co;2-o 1999

A comparison of media factors that influence the effectiveness of direct response television advertising [0.03%] 影响直接响应电视广告效果的媒体因素比较

Peter J. Danaher; Benjamin J. Green Peter J. Danaher; Benjamin J. Green

Journal of interactive marketing. 1997;11(2):46-58. DOI:10.1002/(sici)1522-7138(199721)11:23.0.co;2-y 1997

Building a longitudinal contact strategy™ [0.03%] 构建纵向接触战略™

Robert D. Kestnbaum; Kate T. Kestnbaum; Pamela W. Ames Robert D. Kestnbaum; Kate T. Kestnbaum; Pamela W. Ames

Journal of interactive marketing. 1998;12(1):56-62. DOI:10.1002/(sici)1520-6653(199824)12:13.0.co;2-7 1998

The future of brand marketing in Asia [0.03%] 亚洲品牌营销的未来

Kris Wadia Kris Wadia

Journal of interactive marketing. 1997;11(3):58-63. DOI:10.1002/(sici)1522-7138(199722)11:33.0.co;2-w 1997

Continuous predictive modeling—A comparative analysis [0.03%] 连续预测建模——一项对比分析

Nissan Levin; Jacob Zahavi Nissan Levin; Jacob Zahavi

Journal of interactive marketing. 1998;12(2):5-22. DOI:10.1002/(sici)1520-6653(199821)12:23.0.co;2-d 1998

Abstracts [0.03%] 摘要

Journal of interactive marketing. 1999;13(3):84-95. DOI:10.1002/(sici)1520-6653(199922)13:33.0.co;2-a 1999