Journal of interactive marketing. 1997;11(2):46-58. doi: 10.1002/(sici)1522-7138(199721)11:2<46::aid-dir6>3.0.co;2-y Q16.42025
A comparison of media factors that influence the effectiveness of direct response television advertising
影响直接响应电视广告效果的媒体因素比较
DOI: 10.1002/(sici)1522-7138(199721)11:2<46::aid-dir6>3.0.co;2-y
摘要
