Journal of interactive marketing. 1997;11(4):109-125. doi: 10.1002/(sici)1522-7138(199723)11:4<109::aid-dir12>3.0.co;2-g Q16.42025

Database marketing: Past, present, and future

数据库营销：过去、现在与未来

DOI: 10.1002/(sici)1522-7138(199723)11:4<109::aid-dir12>3.0.co;2-g

摘要

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