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Aviv Shoham; Ayalla Ruvio
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The effectiveness of nonverbal symbolic signs and metaphors in advertisements: An experimental inquiry [0.03%]
Eric D. DeRosia
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Thomas J. L. van Rompay; Mirjam Galetzka; Ad T. H. Pruyn; Jaime Moreno Garcia
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Elfriede Penz; Barbara Stöttinger