Psychology & marketing. 2008;25(3):298-316. doi: 10.1002/mar.20210 Q19.12025
The effectiveness of nonverbal symbolic signs and metaphors in advertisements: An experimental inquiry
DOI: 10.1002/mar.20210
摘要
Psychology & marketing. 2008;25(3):298-316. doi: 10.1002/mar.20210 Q19.12025
DOI: 10.1002/mar.20210
摘要