Psychology & marketing. 2008;25(4):382-398. doi: 10.1002/mar.20214 Q19.12025

Consumers' preference shifts under the deletion of common features with varying attractiveness: An examination of competing explanations

Wen-Bin Chiou

DOI: 10.1002/mar.20214

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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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Consumers' preference shifts under the deletion of common features with varying attractiveness: An examination of competing explanations