Psychology & marketing文章索引

期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

共收录本刊相关文章索引1311条

Innovativeness in product usage: A comparison of early adopters and early majority [0.03%] 产品使用的创新性：早期采用者和早期多数人的比较

S. Ram; Hyung-Shik Jung S. Ram; Hyung-Shik Jung

Psychology & marketing. 1994;11(1):57-67. DOI:10.1002/mar.4220110107 1994

Deception in marketing research and practice: An introduction [0.03%] 营销研究与实践中的欺骗：引言

Allan J. Kimmel Allan J. Kimmel

Psychology & marketing. 2001;18(7):657-661. DOI:10.1002/mar.1024 2001

Consumer demographics and reaction to product tampering [0.03%] 消费者人口统计数据和对产品篡改的反应

Gary B. Jackson; Ralph W. Jackson; Clyde E. Newmiller Jr. Gary B. Jackson; Ralph W. Jackson; Clyde E. Newmiller Jr.

Psychology & marketing. 1992;9(1):45-57. DOI:10.1002/mar.4220090106 1992

How buyers frame problems: Revisited [0.03%] 买家如何构建问题：再探

Elizabeth J. Wilson; Robert C. McMurrian; Arch G. Woodside Elizabeth J. Wilson; Robert C. McMurrian; Arch G. Woodside

Psychology & marketing. 2001;18(6):617-655. DOI:10.1002/mar.1023 2001

Romantic love and sex: Their relationship and impacts on ad attitudes [0.03%] 浪漫爱情与性：它们之间的关系及其对广告态度的影响

Ming-Hui Huang Ming-Hui Huang

Psychology & marketing. 2004;21(1):53-73. DOI:10.1002/mar.10115 2004

Advertising montage: Two theoretical perspectives [0.03%] 广告蒙太奇：两种理论视角

Val Larsen; Newell D. Wright; Thomas Robert Hergert Val Larsen; Newell D. Wright; Thomas Robert Hergert

Psychology & marketing. 2004;21(1):1-15. DOI:10.1002/mar.10112 2004

A conceptual framework for analyzing deception and debriefing effects in marketing research [0.03%] 营销研究中分析欺骗和汇报效应的概念框架

Dan Toy; Lauren Wright; Jerry Olson Dan Toy; Lauren Wright; Jerry Olson

Psychology & marketing. 2001;18(7):691-719. DOI:10.1002/mar.1026 2001

Ethnic identity, socialization factors, and culture-specific consumption behavior [0.03%] 民族认同、社会化因素与文化特定消费行为

Jing Xu; Soyeon Shim; Sherry Lotz; David Almeida Jing Xu; Soyeon Shim; Sherry Lotz; David Almeida

Psychology & marketing. 2004;21(2):93-112. DOI:10.1002/mar.10117 2004

Make my memory: How advertising can change our memories of the past [0.03%]

Kathryn A. Braun; Rhiannon Ellis; Elizabeth F. Loftus Kathryn A. Braun; Rhiannon Ellis; Elizabeth F. Loftus

Psychology & marketing. 2002;19(1):1-23. DOI:10.1002/mar.1000 2002

Guest editorial: Anticonsumption attitudes [0.03%]

Stephen Zavestoski Stephen Zavestoski

Psychology & marketing. 2002;19(2):121-126. DOI:10.1002/mar.10005 2002