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期刊名：Journal of interactive marketing

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ISSN：1094-9968

e-ISSN：1520-6653

IF/分区：6.4/Q1

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共收录本刊相关文章索引870条
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From the editor: The next frontier in direct marketing [0.03%] 编者按：直邮营销的下一个前沿领域
Don E. Schultz Don E. Schultz
Journal of interactive marketing. 1989;3(1):4-6. DOI:10.1002/dir.4000030103 1989
The Effects of Animation and Format on the Perception and Memory of Online Advertising [0.03%] 动画与呈现形式对网络广告感知与记忆的影响
Jarmo Kuisma; Jaana Simola; Liisa Uusitalo; Anssi Öörni Jarmo Kuisma; Jaana Simola; Liisa Uusitalo; Anssi Öörni
Journal of interactive marketing. 2010;24(4):269-282. DOI:10.1016/j.intmar.2010.07.002 2010
Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions? [0.03%] 在线购物机器人提供的价格图表是否会影响消费者的价格预期与购买时机决策？
Wenzel Drechsler; Martin Natter Wenzel Drechsler; Martin Natter
Journal of interactive marketing. 2011;25(2):95-109. DOI:10.1016/j.intmar.2011.02.001 2011
Winning Direct Response Advertising: How to Recognize IT, Evaluate IT, Inspire IT, Create It by Joan Throckmorton Prentice-Hall, Inc. $49.95 Hardcover, $18.95 Paper [0.03%] 赢得直效广告：如何识别IT、评估IT、激发IT、创造IT 作者：琼·斯洛克莫顿 出版社：普伦蒂斯-霍尔公司 定价：精装本49.95美元，平装本18.95美元
Richard Tino Richard Tino
Journal of interactive marketing. 1989;3(2):46-47. DOI:10.1002/dir.4000030209 1989
Article not available electronically: Intuit Quickbooks, Rajiv Lal, Purnima Kochikar [0.03%] 文章电子版暂不可用：《Intuit QuickBooks》，拉吉夫·拉尔，普尔尼玛·科奇卡尔
Rajiv Lal; Purnima Kochikar Rajiv Lal; Purnima Kochikar
Journal of interactive marketing. 2001;15(4):71-84. DOI:10.1002/dir.1024 2001
An explanation of Allenby and Blattberg's extra-binomial response variance: Did the Postal Service Do It? [0.03%] 对艾伦比与布拉特伯格的超二项式响应方差的解释：是邮政服务造成的吗？
Donald G. Morrison; Richard A. Colombo Donald G. Morrison; Richard A. Colombo
Journal of interactive marketing. 1989;3(1):30-33. DOI:10.1002/dir.4000030106 1989
Impact of prompt-response and quantity premiums on direct mail response rates [0.03%] 即时响应与数量奖励对直邮回复率的影响
Peter J. Gordon; Bert J. Kellerman Peter J. Gordon; Bert J. Kellerman
Journal of interactive marketing. 1990;4(3):41-45. DOI:10.1002/dir.4000040307 1990
Current research concerns: Financial services direct marketing [0.03%] 当前研究方向：金融服务直效营销
James R. Rosenfield James R. Rosenfield
Journal of interactive marketing. 1988;2(2):46-47. DOI:10.1002/dir.4000020209 1988
Bridge to the future [0.03%] 通向未来的桥梁
Journal of interactive marketing. 1992;6(2):69-72. DOI:10.1002/dir.4000060211 1992
An evaluation of using a real-life experience to teach direct marketing: The 1989 probe/ford direct response project [0.03%] 一项关于以真实情境教学直接营销的评估：1989年宝洁/福特直接响应项目
Henry T. Wilkens; Margaretha M. Hsu Henry T. Wilkens; Margaretha M. Hsu
Journal of interactive marketing. 1988;2(3):42-47. DOI:10.1002/dir.4000020308 1988