Journal of interactive marketing. 1989;3(1):30-33. doi: 10.1002/dir.4000030106 Q16.42025
An explanation of Allenby and Blattberg's extra-binomial response variance: Did the Postal Service Do It?
对艾伦比与布拉特伯格的超二项式响应方差的解释：是邮政服务造成的吗？
DOI: 10.1002/dir.4000030106
摘要
