Journal of interactive marketing. 1989;3(2):46-47. doi: 10.1002/dir.4000030209 Q16.42025
Winning Direct Response Advertising: How to Recognize IT, Evaluate IT, Inspire IT, Create It by Joan Throckmorton Prentice-Hall, Inc. $49.95 Hardcover, $18.95 Paper
赢得直效广告:如何识别IT、评估IT、激发IT、创造IT 作者:琼·斯洛克莫顿 出版社:普伦蒂斯-霍尔公司 定价:精装本49.95美元,平装本18.95美元
DOI: 10.1002/dir.4000030209
摘要
