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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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共收录本刊相关文章索引1311条

Attribute need fulfillment in product usage satisfaction [0.03%]

Professor of Marketing Richard L. Oliver Professor of Marketing Richard L. Oliver

Psychology & marketing. 1995;12(1):1-17. DOI:10.1002/mar.4220120102 1995

Exploratory comparisons of alternative memory measures for brand name [0.03%]

Charles R. Duke Charles R. Duke

Psychology & marketing. 1995;12(1):19-36. DOI:10.1002/mar.4220120103 1995

A theory of reasoned action perspective of voting behavior: Model and empirical test [0.03%]

Lecturer Kulwant Singh; Senior Lecturer Siew Meng Leong; Associate Professor Chin Tiong Tan; Associate Professor Kwei Cheong Wong Lecturer Kulwant Singh; Senior Lecturer Siew Meng Leong; Associate Professor Chin Tiong Tan; Associate Professor Kwei Cheong Wong

Psychology & marketing. 1995;12(1):37-51. DOI:10.1002/mar.4220120104 1995

Self-concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode [0.03%]

Jae W. Hong; George M. Zinkhan Jae W. Hong; George M. Zinkhan

Psychology & marketing. 1995;12(1):53-77. DOI:10.1002/mar.4220120105 1995

Classical conditioning of unattended stimuli [0.03%]

Gail Tom Gail Tom

Psychology & marketing. 1995;12(1):79-87. DOI:10.1002/mar.4220120106 1995

Masthead [0.03%]

Psychology & marketing. 1995;12(2):0-0. DOI:10.1002/mar.4220120201 1995

An exploration into renting as consumption behavior [0.03%]

Associate Professor Jeffrey F. Durgee; Assistant Professor Gina Colarelli O'Connor Associate Professor Jeffrey F. Durgee; Assistant Professor Gina Colarelli O'Connor

Psychology & marketing. 1995;12(2):89-104. DOI:10.1002/mar.4220120202 1995

Customer complaint situations: An equity theory perspective [0.03%]

Richard S. Lapidus; Lori Pinkerton Richard S. Lapidus; Lori Pinkerton

Psychology & marketing. 1995;12(2):105-122. DOI:10.1002/mar.4220120203 1995

Cognitive and affective components of Aad in a low motivation processing set [0.03%]

Kevin G. Celuch; Mark Slama Kevin G. Celuch; Mark Slama

Psychology & marketing. 1995;12(2):123-133. DOI:10.1002/mar.4220120204 1995

Attitude and risk: Exploring the relationship [0.03%]

Assistant Professor Robert N. Stone; Russell Professor J. Barry Mason Assistant Professor Robert N. Stone; Russell Professor J. Barry Mason

Psychology & marketing. 1995;12(2):135-153. DOI:10.1002/mar.4220120205 1995