Psychology & marketing文章索引

期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

共收录本刊相关文章索引1311条

Segmentation and market structure when both consumer and situational characteristics are explanatory [0.03%]

Dwayne Ball; Charles Lamb; Roderick Brodie Dwayne Ball; Charles Lamb; Roderick Brodie

Psychology & marketing. 1992;9(5):395-408. DOI:10.1002/mar.4220090505 1992

A reealuation of the attentional inertia concept [0.03%]

Willem Verbeke Willem Verbeke

Psychology & marketing. 1992;9(5):409-425. DOI:10.1002/mar.4220090506 1992

Masthead [0.03%]

Psychology & marketing. 1992;9(6):0-0. DOI:10.1002/mar.4220090601 1992

Guest editorial [0.03%]

Catherine A. Cole; Nadine M. Castellano Catherine A. Cole; Nadine M. Castellano

Psychology & marketing. 1992;9(6):427-430. DOI:10.1002/mar.4220090602 1992

A coupon is more than a low price: Evidence from a shopping-simulation study [0.03%]

Robert M. Schindler Robert M. Schindler

Psychology & marketing. 1992;9(6):431-451. DOI:10.1002/mar.4220090603 1992

Estimating the effects of higher coupon face values on the timing of redemptions, the mix of coupon redeemers, and purchase quantity [0.03%]

Aradhna Krishna; Robert W. Shoemaker Aradhna Krishna; Robert W. Shoemaker

Psychology & marketing. 1992;9(6):453-467. DOI:10.1002/mar.4220090604 1992

Appraisal processes in the enactment of intentions to use coupons [0.03%]

Richard P. Bagozzi; Hans Baumgartner; Youjae Yi Richard P. Bagozzi; Hans Baumgartner; Youjae Yi

Psychology & marketing. 1992;9(6):469-486. DOI:10.1002/mar.4220090605 1992

Coupons and private labels: A cross-category analysis of grocery products [0.03%]

Raj Sethuraman; John Mittelstaedt Raj Sethuraman; John Mittelstaedt

Psychology & marketing. 1992;9(6):487-500. DOI:10.1002/mar.4220090606 1992

Hispanic coupon usage: The impact of strong and weak ethnic identification [0.03%]

Naveen Donthu; Joseph Cherian Naveen Donthu; Joseph Cherian

Psychology & marketing. 1992;9(6):501-510. DOI:10.1002/mar.4220090607 1992

Masthead [0.03%]

Psychology & marketing. 1993;10(1):0-0. DOI:10.1002/mar.4220100101 1993