Psychology & marketing. 1992;9(6):431-451. doi: 10.1002/mar.4220090603 Q19.12025
A coupon is more than a low price: Evidence from a shopping-simulation study
DOI: 10.1002/mar.4220090603
摘要
Psychology & marketing. 1992;9(6):431-451. doi: 10.1002/mar.4220090603 Q19.12025
DOI: 10.1002/mar.4220090603
摘要