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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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共收录本刊相关文章索引1311条
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Masthead [0.03%]
Psychology & marketing. 1992;9(4):0-0. DOI:10.1002/mar.4220090401 1992
A model of brand awareness and brand attitude advertising strategies [0.03%]
Larry Percy; John R. Rossiter Larry Percy; John R. Rossiter
Psychology & marketing. 1992;9(4):263-274. DOI:10.1002/mar.4220090402 1992
Apparel catalog patronage: Demographic, lifestyle and motivational factors [0.03%]
Cynthia R. Jasper; Pi-Nan Rosa Lan Cynthia R. Jasper; Pi-Nan Rosa Lan
Psychology & marketing. 1992;9(4):275-296. DOI:10.1002/mar.4220090403 1992
The effects of empathy on salesperson effectiveness [0.03%]
Lyndon E. Dawson Jr.; Barlow Soper; Charles E. Pettijohn Lyndon E. Dawson Jr.; Barlow Soper; Charles E. Pettijohn
Psychology & marketing. 1992;9(4):297-310. DOI:10.1002/mar.4220090404 1992
The relationship between retailer image and brand image [0.03%]
Linda S. Pettijohn; Douglas W. Mellott; Charles E. Pettijohn Linda S. Pettijohn; Douglas W. Mellott; Charles E. Pettijohn
Psychology & marketing. 1992;9(4):311-328. DOI:10.1002/mar.4220090405 1992
The effect of consumers' emotional reactions on behavioral intention: The moderating role of personal relevance and self-monitoring [0.03%]
William K. Darley; Jeen-Su Lim William K. Darley; Jeen-Su Lim
Psychology & marketing. 1992;9(4):329-346. DOI:10.1002/mar.4220090406 1992
Masthead [0.03%]
Psychology & marketing. 1992;9(5):0-0. DOI:10.1002/mar.4220090501 1992
Environmental color, consumer feelings, and purchase likelihood [0.03%]
Joseph A. Bellizzi; Robert E. Hite Joseph A. Bellizzi; Robert E. Hite
Psychology & marketing. 1992;9(5):347-363. DOI:10.1002/mar.4220090502 1992
The effects of time pressure and information load on decision quality [0.03%]
Minhi Hahn; Robert Lawson; Young Gyu Lee Minhi Hahn; Robert Lawson; Young Gyu Lee
Psychology & marketing. 1992;9(5):365-378. DOI:10.1002/mar.4220090503 1992
Consumer susceptibility to interpersonal influence and attributional sensitivity [0.03%]
Richard G. Netemeyer; William O. Bearden; Jesse E. Teel Richard G. Netemeyer; William O. Bearden; Jesse E. Teel
Psychology & marketing. 1992;9(5):379-394. DOI:10.1002/mar.4220090504 1992