Psychology & marketing. 1992;9(4):329-346. doi: 10.1002/mar.4220090406 Q19.12025
The effect of consumers' emotional reactions on behavioral intention: The moderating role of personal relevance and self-monitoring
DOI: 10.1002/mar.4220090406
摘要
Psychology & marketing. 1992;9(4):329-346. doi: 10.1002/mar.4220090406 Q19.12025
DOI: 10.1002/mar.4220090406
摘要