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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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共收录本刊相关文章索引1311条
Clinical Trial Case Reports Meta-Analysis RCT Review Systematic Review
Classical Article Case Reports Clinical Study Clinical Trial Clinical Trial Protocol Comment Comparative Study Editorial Guideline Letter Meta-Analysis Multicenter Study Observational Study Randomized Controlled Trial Review Systematic Review
Consumer decision making: A model of the effects of involvement, source credibility, and location on the size of the price difference required to induce consumers to change suppliers [0.03%]
Jerry B. Gotlieb; John L. Schlacter; Robert D. St. Louis Jerry B. Gotlieb; John L. Schlacter; Robert D. St. Louis
Psychology & marketing. 1992;9(3):191-208. DOI:10.1002/mar.4220090303 1992
Prior involvement and incentives to pay attention to information [0.03%]
Dr. Richard Heslin; Blair T. Johnson Dr. Richard Heslin; Blair T. Johnson
Psychology & marketing. 1992;9(3):209-219. DOI:10.1002/mar.4220090304 1992
An examination of the validity of direct product perceptions [0.03%]
Michael D. Johnson; David A. Home Michael D. Johnson; David A. Home
Psychology & marketing. 1992;9(3):221-235. DOI:10.1002/mar.4220090305 1992
Implementing the concept of transformational advertising [0.03%]
David A. Aaker; Douglas M. Stayman David A. Aaker; Douglas M. Stayman
Psychology & marketing. 1992;9(3):237-253. DOI:10.1002/mar.4220090306 1992
A comment on “using rank values as an interval scale” by dowling and midgley [0.03%]
Patrick L. Brockett; Linda L. Golden Patrick L. Brockett; Linda L. Golden
Psychology & marketing. 1992;9(3):255-261. DOI:10.1002/mar.4220090307 1992
Masthead [0.03%]
Psychology & marketing. 1992;9(4):0-0. DOI:10.1002/mar.4220090401 1992
A model of brand awareness and brand attitude advertising strategies [0.03%]
Larry Percy; John R. Rossiter Larry Percy; John R. Rossiter
Psychology & marketing. 1992;9(4):263-274. DOI:10.1002/mar.4220090402 1992
Apparel catalog patronage: Demographic, lifestyle and motivational factors [0.03%]
Cynthia R. Jasper; Pi-Nan Rosa Lan Cynthia R. Jasper; Pi-Nan Rosa Lan
Psychology & marketing. 1992;9(4):275-296. DOI:10.1002/mar.4220090403 1992
The effects of empathy on salesperson effectiveness [0.03%]
Lyndon E. Dawson Jr.; Barlow Soper; Charles E. Pettijohn Lyndon E. Dawson Jr.; Barlow Soper; Charles E. Pettijohn
Psychology & marketing. 1992;9(4):297-310. DOI:10.1002/mar.4220090404 1992
The relationship between retailer image and brand image [0.03%]
Linda S. Pettijohn; Douglas W. Mellott; Charles E. Pettijohn Linda S. Pettijohn; Douglas W. Mellott; Charles E. Pettijohn
Psychology & marketing. 1992;9(4):311-328. DOI:10.1002/mar.4220090405 1992