Consumer decision making: A model of the effects of involvement, source credibility, and location on the size of the price difference required to induce consumers to change suppliers [0.03%]
                                                
                                               
                                            
                                            
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                                                Larry Percy; John R. Rossiter
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                                                Lyndon E. Dawson Jr.; Barlow Soper; Charles E. Pettijohn
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                                                Linda S. Pettijohn; Douglas W. Mellott; Charles E. Pettijohn
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