Psychology & marketing. 1992;9(3):191-208. doi: 10.1002/mar.4220090303 Q19.12025

Consumer decision making: A model of the effects of involvement, source credibility, and location on the size of the price difference required to induce consumers to change suppliers

Jerry B. Gotlieb; John L. Schlacter; Robert D. St. Louis

DOI: 10.1002/mar.4220090303

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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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