Psychology & marketing文章索引

期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

共收录本刊相关文章索引1311条

Timestyles: Role factor influences on the convergence and divergence of couples' complementary and substitute activity patterns [0.03%]

Wilton Thomas Anderson; Linda L. Golden; U. N. Umesh; William A. Weeks Wilton Thomas Anderson; Linda L. Golden; U. N. Umesh; William A. Weeks

Psychology & marketing. 1992;9(2):101-122. DOI:10.1002/mar.4220090203 1992

Consumer brand confusion: A conceptual framework [0.03%]

Ellen R. Foxman; Phil W. Berger; Joseph A. Cote Ellen R. Foxman; Phil W. Berger; Joseph A. Cote

Psychology & marketing. 1992;9(2):123-141. DOI:10.1002/mar.4220090204 1992

The effect of enduring, situational, and response involvement on preference stability in the context of voting behavior [0.03%]

Scot Burton; Richard G. Netemeyer Scot Burton; Richard G. Netemeyer

Psychology & marketing. 1992;9(2):143-156. DOI:10.1002/mar.4220090205 1992

An investigation of subliminal embed effect on multiple measures of advertising effectiveness [0.03%]

Dennis L. Rosen; Surendra N. Singh Dennis L. Rosen; Surendra N. Singh

Psychology & marketing. 1992;9(2):157-173. DOI:10.1002/mar.4220090206 1992

Masthead [0.03%]

Psychology & marketing. 1992;9(3):0-0. DOI:10.1002/mar.4220090301 1992

Husband-wife innovative consumer decision making: Exploring the effect of family power [0.03%]

David J. Burns David J. Burns

Psychology & marketing. 1992;9(3):175-189. DOI:10.1002/mar.4220090302 1992

Consumer decision making: A model of the effects of involvement, source credibility, and location on the size of the price difference required to induce consumers to change suppliers [0.03%]

Jerry B. Gotlieb; John L. Schlacter; Robert D. St. Louis Jerry B. Gotlieb; John L. Schlacter; Robert D. St. Louis

Psychology & marketing. 1992;9(3):191-208. DOI:10.1002/mar.4220090303 1992

Prior involvement and incentives to pay attention to information [0.03%]

Dr. Richard Heslin; Blair T. Johnson Dr. Richard Heslin; Blair T. Johnson

Psychology & marketing. 1992;9(3):209-219. DOI:10.1002/mar.4220090304 1992

An examination of the validity of direct product perceptions [0.03%]

Michael D. Johnson; David A. Home Michael D. Johnson; David A. Home

Psychology & marketing. 1992;9(3):221-235. DOI:10.1002/mar.4220090305 1992

Implementing the concept of transformational advertising [0.03%]

David A. Aaker; Douglas M. Stayman David A. Aaker; Douglas M. Stayman

Psychology & marketing. 1992;9(3):237-253. DOI:10.1002/mar.4220090306 1992