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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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共收录本刊相关文章索引1311条
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Errata [0.03%]
Psychology & marketing. 2008;25(3):317-317. DOI:10.1002/mar.20215 2008
Consumer choices under product option framing: Loss aversion principles or sensitivity to price differentials? [0.03%]
Dipayan Biswas; Stacy Landreth Grau Dipayan Biswas; Stacy Landreth Grau
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Devon S. Johnson; Fleura Bardhi; Dan T. Dunn Devon S. Johnson; Fleura Bardhi; Dan T. Dunn
Psychology & marketing. 2008;25(5):416-443. DOI:10.1002/mar.20218 2008
Unique like everybody else? The dual role of consumers' need for uniqueness [0.03%]
Ayalla Ruvio Ayalla Ruvio
Psychology & marketing. 2008;25(5):444-464. DOI:10.1002/mar.20219 2008
An empirical investigation of framing effects in negotiations: A study of single-family home sales [0.03%]
Carl L. Witte; Marko Grünhagen; James W. Gentry Carl L. Witte; Marko Grünhagen; James W. Gentry
Psychology & marketing. 2008;25(5):465-484. DOI:10.1002/mar.20220 2008
On building better construct measures: Implications of a general hierarchical model [0.03%]
John C. Mowen; Kevin E. Voss John C. Mowen; Kevin E. Voss
Psychology & marketing. 2008;25(6):485-505. DOI:10.1002/mar.20221 2008
Consumers' product-locating behavior: Exploring the application of signal detection theory [0.03%]
Sandra S. Liu; Jie Chen; Robert D. Melara; Francesco Massara Sandra S. Liu; Jie Chen; Robert D. Melara; Francesco Massara
Psychology & marketing. 2008;25(6):506-520. DOI:10.1002/mar.20222 2008
Understanding the role of retail store service in light of self-image–store image congruence [0.03%]
Aron O'Cass; Debra Grace Aron O'Cass; Debra Grace
Psychology & marketing. 2008;25(6):521-537. DOI:10.1002/mar.20223 2008
Social responsibility as a unique dimension of brand personality and consumers' willingness to reward [0.03%]
Robert Madrigal; David M. Boush Robert Madrigal; David M. Boush
Psychology & marketing. 2008;25(6):538-564. DOI:10.1002/mar.20224 2008
Consumer learning and the effects of virtual experience relative to indirect and direct product experience [0.03%]
Terry Daugherty; Hairong Li; Frank Biocca Terry Daugherty; Hairong Li; Frank Biocca
Psychology & marketing. 2008;25(7):568-586. DOI:10.1002/mar.20225 2008