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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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共收录本刊相关文章索引1311条
Clinical Trial Case Reports Meta-Analysis RCT Review Systematic Review
Classical Article Case Reports Clinical Study Clinical Trial Clinical Trial Protocol Comment Comparative Study Editorial Guideline Letter Meta-Analysis Multicenter Study Observational Study Randomized Controlled Trial Review Systematic Review
Customers' values, beliefs on sustainable corporate performance, and buying behavior [0.03%]
Christy M. Collins; Linda Steg; Martine A. S. Koning Christy M. Collins; Linda Steg; Martine A. S. Koning
Psychology & marketing. 2007;24(6):555-577. DOI:10.1002/mar.20173 2007
Adverse influence of brand commitment on consideration of and preference for competing brands [0.03%]
Kalpesh Kaushik Desai; Sekar Raju Kalpesh Kaushik Desai; Sekar Raju
Psychology & marketing. 2007;24(7):595-614. DOI:10.1002/mar.20175 2007
Understanding two-sided persuasion: An empirical assessment of theoretical approaches [0.03%]
Martin Eisend Martin Eisend
Psychology & marketing. 2007;24(7):615-640. DOI:10.1002/mar.20176 2007
Integrating technology readiness into technology acceptance: The TRAM model [0.03%]
Chien-Hsin Lin; Hsin-Yu Shih; Peter J. Sher Chien-Hsin Lin; Hsin-Yu Shih; Peter J. Sher
Psychology & marketing. 2007;24(7):641-657. DOI:10.1002/mar.20177 2007
“Never eat in that restaurant, I did!”: Exploring why people engage in negative word-of-mouth communication [0.03%]
Inge M. Wetzer; Marcel Zeelenberg; Rik Pieters Inge M. Wetzer; Marcel Zeelenberg; Rik Pieters
Psychology & marketing. 2007;24(8):661-680. DOI:10.1002/mar.20178 2007
Reducing uninformed responses: The effects of product-class familiarity and measuring brand knowledge on surveys [0.03%]
Timothy R. Graeff Timothy R. Graeff
Psychology & marketing. 2007;24(8):681-702. DOI:10.1002/mar.20179 2007
Innovativeness, exploratory behavior, market mavenship, and opinion leadership: An empirical examination in the Asian context [0.03%]
Ayalla Ruvio; Aviv Shoham Ayalla Ruvio; Aviv Shoham
Psychology & marketing. 2007;24(8):703-722. DOI:10.1002/mar.20180 2007
Guilt appeals: Persuasion knowledge and charitable giving [0.03%]
Sally Hibbert; Andrew Smith; Andrea Davies; Fiona Ireland Sally Hibbert; Andrew Smith; Andrea Davies; Fiona Ireland
Psychology & marketing. 2007;24(8):723-742. DOI:10.1002/mar.20181 2007
Measuring and exploring symbolic money meanings [0.03%]
Gregory M. Rose; Linda M. Orr Gregory M. Rose; Linda M. Orr
Psychology & marketing. 2007;24(9):743-761. DOI:10.1002/mar.20182 2007
“This is who i am”: Identity expressiveness and the theory of planned behavior [0.03%]
Helge Thorbjørnsen; Per E. Pedersen; Herbjørn Nysveen Helge Thorbjørnsen; Per E. Pedersen; Herbjørn Nysveen
Psychology & marketing. 2007;24(9):763-785. DOI:10.1002/mar.20183 2007