Psychology & marketing. 2007;24(8):681-702. doi: 10.1002/mar.20179 Q19.12025
Reducing uninformed responses: The effects of product-class familiarity and measuring brand knowledge on surveys
DOI: 10.1002/mar.20179
摘要
Psychology & marketing. 2007;24(8):681-702. doi: 10.1002/mar.20179 Q19.12025
DOI: 10.1002/mar.20179
摘要