Psychology & marketing文章索引

期刊名：Psychology & marketing

缩写：

ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

共收录本刊相关文章索引1311条

Consequences of ambivalence on satisfaction and loyalty [0.03%]

Svein Ottar Olsen; James Wilcox; Ulf Olsson Svein Ottar Olsen; James Wilcox; Ulf Olsson

Psychology & marketing. 2005;22(3):247-269. DOI:10.1002/mar.20057 2005

Consumer entitlement theory and measurement [0.03%]

Henry C. Boyd III; Janet E. Helms Henry C. Boyd III; Janet E. Helms

Psychology & marketing. 2005;22(3):271-286. DOI:10.1002/mar.20058 2005

Big brands big trouble [0.03%]

Daniel R. Sersland Daniel R. Sersland

Psychology & marketing. 2005;22(3):287-288. DOI:10.1002/mar.20059 2005

Market mavens: Psychological influences [0.03%]

Ronald A. Clark; Ronald E. Goldsmith Ronald A. Clark; Ronald E. Goldsmith

Psychology & marketing. 2005;22(4):289-312. DOI:10.1002/mar.20060 2005

The moderating effect of on-line experience on the antecedents and consequences of on-line satisfaction [0.03%]

Waymond Rodgers; Solomon Negash; Kwanho Suk Waymond Rodgers; Solomon Negash; Kwanho Suk

Psychology & marketing. 2005;22(4):313-331. DOI:10.1002/mar.20061 2005

Reexamining and extending the dual mediation hypothesis in an on-line advertising context [0.03%]

Eric J. Karson; Robert J. Fisher Eric J. Karson; Robert J. Fisher

Psychology & marketing. 2005;22(4):333-351. DOI:10.1002/mar.20062 2005

A cross-cultural exploration of attitudes toward product expiration dates [0.03%]

Talha Harcar; Fahri Karakaya Talha Harcar; Fahri Karakaya

Psychology & marketing. 2005;22(4):353-371. DOI:10.1002/mar.20063 2005

Deal-prone consumers' response to promotion: The effects of relative and absolute promotion value [0.03%]

Devon DelVecchio Devon DelVecchio

Psychology & marketing. 2005;22(5):373-391. DOI:10.1002/mar.20064 2005

Exploring the conditions under which salesperson work satisfaction can lead to customer satisfaction [0.03%]

Christian Homburg; Ruth M. Stock Christian Homburg; Ruth M. Stock

Psychology & marketing. 2005;22(5):393-420. DOI:10.1002/mar.20065 2005

Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream [0.03%]

Gillian K. Oakenfull; Timothy B. Greenlee Gillian K. Oakenfull; Timothy B. Greenlee

Psychology & marketing. 2005;22(5):421-439. DOI:10.1002/mar.20066 2005