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Psychology & marketing. 2005;22(4):313-331. doi: 10.1002/mar.20061 Q19.12025

The moderating effect of on-line experience on the antecedents and consequences of on-line satisfaction

Waymond Rodgers; Solomon Negash; Kwanho Suk

DOI: 10.1002/mar.20061

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期刊名:Psychology & marketing

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ISSN:0742-6046

e-ISSN:1520-6793

IF/分区:9.1/Q1

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The moderating effect of on-line experience on the antecedents and consequences of on-line satisfaction