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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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共收录本刊相关文章索引1311条
Clinical Trial Case Reports Meta-Analysis RCT Review Systematic Review
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When will larger-sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition [0.03%]
Joann Peck; Barbara Loken Joann Peck; Barbara Loken
Psychology & marketing. 2004;21(6):425-442. DOI:10.1002/mar.20012 2004
Lack of attribute searchability: Some thoughts [0.03%]
Banwari Mittal Banwari Mittal
Psychology & marketing. 2004;21(6):443-462. DOI:10.1002/mar.20013 2004
Action control, proxy control, and consumers' evaluations of the service exchange [0.03%]
Karthik Namasivayam Karthik Namasivayam
Psychology & marketing. 2004;21(6):463-480. DOI:10.1002/mar.20014 2004
Sense and Nonsense: Evolutionary Perspectives on Human Behaviour. [0.03%]
Mark Slama Mark Slama
Psychology & marketing. 2004;21(6):481-485. DOI:10.1002/mar.20015 2004
Brand alliance and customer-based brand-equity effects [0.03%]
Judith H. Washburn; Brian D. Till; Randi Priluck Judith H. Washburn; Brian D. Till; Randi Priluck
Psychology & marketing. 2004;21(7):487-508. DOI:10.1002/mar.20016 2004
The impact of the alliance on the partners: A look at cause–brand alliances [0.03%]
Barbara A. Lafferty; Ronald E. Goldsmith; G. Tomas M. Hult Barbara A. Lafferty; Ronald E. Goldsmith; G. Tomas M. Hult
Psychology & marketing. 2004;21(7):509-531. DOI:10.1002/mar.20017 2004
An empirical analysis of the determinants of price tolerance [0.03%]
Andreas Herrmann; Frank Huber; K. Sivakumar; Martin Wricke Andreas Herrmann; Frank Huber; K. Sivakumar; Martin Wricke
Psychology & marketing. 2004;21(7):533-551. DOI:10.1002/mar.20018 2004
What happens when things go wrong? Retail sales explanations and their effects [0.03%]
Jarrad Dunning; Anthony Pecotich; Aron O'Cass Jarrad Dunning; Anthony Pecotich; Aron O'Cass
Psychology & marketing. 2004;21(7):553-572. DOI:10.1002/mar.20019 2004
Applying evolutionary psychology in understanding the representation of women in advertisements [0.03%]
Gad Saad Gad Saad
Psychology & marketing. 2004;21(8):593-612. DOI:10.1002/mar.20020 2004
Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior [0.03%]
Adrian Sargeant; Stephen Lee Adrian Sargeant; Stephen Lee
Psychology & marketing. 2004;21(8):613-635. DOI:10.1002/mar.20021 2004