Psychology & marketing. 2004;21(6):425-442. doi: 10.1002/mar.20012 Q19.12025

When will larger-sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition

Joann Peck; Barbara Loken

DOI: 10.1002/mar.20012

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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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When will larger-sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition