Journal of interactive marketing文章索引

期刊名：Journal of interactive marketing

缩写：

ISSN：1094-9968

e-ISSN：1520-6653

IF/分区：6.4/Q1

共收录本刊相关文章索引870条

Internet usage: Predictors of active users and frequency of use [0.03%] 互联网使用：活跃用户及使用频率的预测因素

Christos Emmanouilides; Kathy Hammond Christos Emmanouilides; Kathy Hammond

Journal of interactive marketing. 2000;14(2):17-32. DOI:10.1002/(sici)1520-6653(200021)14:23.0.co;2-e 2000

Modeling customer relationships as Markov chains [0.03%] 将客户关系建模为马尔可夫链

Phillip E. Pfeifer; Robert L. Carraway Phillip E. Pfeifer; Robert L. Carraway

Journal of interactive marketing. 2000;14(2):43-55. DOI:10.1002/(sici)1520-6653(200021)14:23.0.co;2-h 2000

The salesperson's role clarity and task clarity in direct marketing [0.03%] 直销中销售人员的角色清晰度与任务清晰度

Christophe Fournier Christophe Fournier

Journal of interactive marketing. 1996;10(3):8-17. DOI:10.1002/(sici)1522-7138(199622)10:33.0.co;2-v 1996

Abstracts [0.03%] 摘要

Nancy J. Church Nancy J. Church

Journal of interactive marketing. 1997;11(4):126-135. DOI:10.1002/(sici)1522-7138(199723)11:43.0.co;2-j 1997

Alexandra J. Campbell Alexandra J. Campbell

Journal of interactive marketing. 1997;11(3):44-57. DOI:10.1002/(sici)1522-7138(199722)11:33.0.co;2-x 1997

Applying neural computing to target marketing [0.03%] 将神经计算应用于目标营销

Jacob Zahavi; Nissan Levin Jacob Zahavi; Nissan Levin

Journal of interactive marketing. 1997;11(1):5-22. DOI:10.1002/(sici)1522-7138(199724)11:13.0.co;2-s 1997

An analysis of information content in infomercial programs [0.03%] 对广告节目信息内容的分析

Michael T. Elliott; Pamela Lockard Michael T. Elliott; Pamela Lockard

Journal of interactive marketing. 1996;10(2):44-55. DOI:10.1002/(sici)1522-7138(199621)10:23.0.co;2-z 1996

Predicting payment and nonpayment of direct mail obligations: Profiling good and bad credit risks [0.03%] 预测直邮义务的付款与违约情况：剖析优质与高风险信用客户特征

James W. Peltier; John A. Schibrowsky; John W. Davis James W. Peltier; John A. Schibrowsky; John W. Davis

Journal of interactive marketing. 1996;10(2):36-43. DOI:10.1002/(sici)1522-7138(199621)10:23.0.co;2-# 1996

Priceline webhouse club [0.03%] 普里赛林网络俱乐部

Thomas Eisenmann; Jon K. Rust Thomas Eisenmann; Jon K. Rust

Journal of interactive marketing. 2000;14(4):47-72. DOI:10.1002/1520-6653(200023)14:43.0.co;2-y 2000

International direct marketing: Export value chain, transaction cost, and the triad [0.03%] 国际直接营销：出口价值链、交易成本与三元结构

Syed H. Akhter Syed H. Akhter

Journal of interactive marketing. 1996;10(2):13-23. DOI:10.1002/(sici)1522-7138(199621)10:23.0.co;2-1 1996