Journal of interactive marketing文章索引

期刊名：Journal of interactive marketing

缩写：

ISSN：1094-9968

e-ISSN：1520-6653

IF/分区：6.4/Q1

共收录本刊相关文章索引870条

Direct marketing modeling with CART and CHAID [0.03%] 使用CART和CHAID进行直接营销建模

Dominique Haughton; Samer Oulabi Dominique Haughton; Samer Oulabi

Journal of interactive marketing. 1997;11(4):42-52. DOI:10.1002/(sici)1522-7138(199723)11:43.0.co;2-w 1997

The use of frontier estimation in direct marketing [0.03%] 在直销中使用前沿估计方法

Dominique Haughton; Jonathan Haughton; Alison Kelly-Hawke; Tim Moriarty Dominique Haughton; Jonathan Haughton; Alison Kelly-Hawke; Tim Moriarty

Journal of interactive marketing. 2000;14(2):33-42. DOI:10.1002/(sici)1520-6653(200021)14:23.0.co;2-l 2000

Technology vs. consumer behavior: The battle for the financial services customer [0.03%] 技术与消费者行为：争夺金融服务客户的较量

Deborah Fain; Mary Lou Roberts Deborah Fain; Mary Lou Roberts

Journal of interactive marketing. 1997;11(1):44-54. DOI:10.1002/(sici)1522-7138(199724)11:13.0.co;2-z 1997

Abstracts [0.03%] 摘要

Journal of interactive marketing. 1999;13(1):87-91. DOI:10.1002/(sici)1520-6653(199924)13:13.0.co;2-y 1999

Article Not Available Electronically. [0.03%] 文章无法电子获取。

Journal of interactive marketing. 1999;13(2):49-65. DOI:10.1002/(sici)1520-6653(199921)13:23.0.co;2-9 1999

Reinventing direct marketing [0.03%] 重塑直销模式

Vincent F. Copp Vincent F. Copp

Journal of interactive marketing. 1997;11(4):14-25. DOI:10.1002/(sici)1522-7138(199723)11:43.0.co;2-z 1997

Chaim M. Ehrman; Gerald M. Funk Chaim M. Ehrman; Gerald M. Funk

Journal of interactive marketing. 1997;11(3):8-13. DOI:10.1002/(sici)1522-7138(199722)11:33.0.co;2-u 1997

Direct marketing in UK retailing: rhetoric and reality [0.03%] 英国零售业的直接营销：言辞与现实

Gráinne Shields; Jonathan Reynolds Gráinne Shields; Jonathan Reynolds

Journal of interactive marketing. 1996;10(1):59-70. DOI:10.1002/(sici)1522-7138(199624)10:13.0.co;2-z 1996

The convenience of catalog shopping: Is there more to it than time? [0.03%] 目录购物的便利性：这背后是否还有更多内涵？

Kenneth C. Gehrt; Laura J. Yale; Diana A. Lawson Kenneth C. Gehrt; Laura J. Yale; Diana A. Lawson

Journal of interactive marketing. 1996;10(4):19-28. DOI:10.1002/(sici)1522-7138(199623)10:43.0.co;2-# 1996

Challenges and pitfalls for direct mail across borders: The European example [0.03%] 跨境直邮面临的挑战与陷阱：欧洲的案例

Pierre Desmet; Dominique Xardel Pierre Desmet; Dominique Xardel

Journal of interactive marketing. 1996;10(3):48-60. DOI:10.1002/(sici)1522-7138(199622)10:33.0.co;2-y 1996