Journal of interactive marketing. 1996;10(3):48-60. doi: 10.1002/(sici)1522-7138(199622)10:3<48::aid-dir4>3.0.co;2-y Q16.42025

Challenges and pitfalls for direct mail across borders: The European example

跨境直邮面临的挑战与陷阱：欧洲的案例

DOI: 10.1002/(sici)1522-7138(199622)10:3<48::aid-dir4>3.0.co;2-y

摘要

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