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期刊名：Journal of interactive marketing

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ISSN：1094-9968

e-ISSN：1520-6653

IF/分区：6.4/Q1

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共收录本刊相关文章索引870条
Clinical Trial Case Reports Meta-Analysis RCT Review Systematic Review
Classical Article Case Reports Clinical Study Clinical Trial Clinical Trial Protocol Comment Comparative Study Editorial Guideline Letter Meta-Analysis Multicenter Study Observational Study Randomized Controlled Trial Review Systematic Review
Using information overload or decreasing marginal responsiveness to determine “how many catalogs are too many?” : It really makes a difference —reply to Ganzach and Or [0.03%] 利用信息过载或边际反应递减来确定“目录数量到底多少才合适？”：这确实会产生显著差异——回复甘扎赫与奥尔。
Richard A. Feinberg; Mary Ann Eastlick; Charles V. Trappey Richard A. Feinberg; Mary Ann Eastlick; Charles V. Trappey
Journal of interactive marketing. 1996;10(2):10-12. DOI:10.1002/(sici)1522-7138(199621)10:23.0.co;2-1 1996
On using the beta-logistic model to update response probabilities given nonresponse [0.03%] 关于利用贝塔-逻辑模型在存在无应答时更新响应概率
Phillip E. Pfeifer Phillip E. Pfeifer
Journal of interactive marketing. 1998;12(2):23-32. DOI:10.1002/(sici)1520-6653(199821)12:23.0.co;2-2 1998
Article not available electronically: The King-Size company, David E. Bell, Dinny Starr Gordon [0.03%] 文章无法电子获取：金装公司，大卫·E·贝尔，丁尼·斯塔尔·戈登
David E. Bell; Dinny Starr Gordon David E. Bell; Dinny Starr Gordon
Journal of interactive marketing. 1999;13(1):66-86. DOI:10.1002/(sici)1520-6653(199924)13:13.0.co;2-5 1999
From the practitioner: Direct marketing, round three [0.03%] 来自从业者：直销，第三轮
David Shepard David Shepard
Journal of interactive marketing. 1997;11(3):2-4. DOI:10.1002/(sici)1522-7138(199722)11:33.0.co;2-u 1997
Abstracts [0.03%] 摘要
Journal of interactive marketing. 1998;12(4):87-90. DOI:10.1002/(sici)1520-6653(199823)12:43.0.co;2-1 1998
Procedures to improve the house list segment tests [0.03%] 改进房屋清单分段测试的流程
Ping Wang; Joanna R. Baker Ping Wang; Joanna R. Baker
Journal of interactive marketing. 1996;10(2):24-35. DOI:10.1002/(sici)1522-7138(199621)10:23.0.co;2-0 1996
Assessing the performance of direct marketing scoring models [0.03%] 评估直接营销评分模型的绩效
Edward C. Malthouse Edward C. Malthouse
Journal of interactive marketing. 2001;15(1):49-62. DOI:10.1002/1520-6653(200124)15:13.0.co;2-f 2001
Article not available electronically: Dell Online, V. Kasturi Rangan, Marie Bell [0.03%] 文章无法电子获取：戴尔在线，V. 卡斯图里·兰甘，玛丽·贝尔
V. Kasturi Rangan; Marie Bell V. Kasturi Rangan; Marie Bell
Journal of interactive marketing. 1998;12(4):63-86. DOI:10.1002/(sici)1520-6653(199823)12:43.0.co;2-i 1998
A stochastic RFM model [0.03%] 一个随机RFM模型
Richard Colombo; Weina Jiang Richard Colombo; Weina Jiang
Journal of interactive marketing. 1999;13(3):2-12. DOI:10.1002/(sici)1520-6653(199922)13:33.0.co;2-h 1999
Abstracts [0.03%] 摘要
Journal of interactive marketing. 2000;14(1):73-78. DOI:10.1002/(sici)1520-6653(200024)14:13.0.co;2-y 2000