Journal of interactive marketing. 1996;10(2):10-12. doi: 10.1002/(sici)1522-7138(199621)10:2<10::aid-dir2>3.0.co;2-1 Q16.42025

Using information overload or decreasing marginal responsiveness to determine “how many catalogs are too many?” : It really makes a difference —reply to Ganzach and Or

利用信息过载或边际反应递减来确定“目录数量到底多少才合适？”：这确实会产生显著差异——回复甘扎赫与奥尔。

DOI: 10.1002/(sici)1522-7138(199621)10:2<10::aid-dir2>3.0.co;2-1

摘要

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