Journal of marketing management文章索引

期刊名：Journal of marketing management

缩写：

ISSN：0267-257X

e-ISSN：1472-1376

IF/分区：3.0/Q2

共收录本刊相关文章索引2023条

New entrants in a mature market: An empirical study of the detergent market [0.03%]

Lomax, Wendy; Hammond, Kathy; Clemente et al. Lomax et al.

Journal of Marketing Management. 1996;12(4):281-295. DOI:10.1080/0267257x.1996.9964415 1996

Successful New Product Development: A Capital Budgeting Perspective [0.03%]

Neale, C. W. Neale

Journal of Marketing Management. 1994;10(4):283-296. DOI:10.1080/0267257X.1994.9964275 1994

Buying a sponsor's brand: the role of affective commitment to the sponsored team [0.03%]

Lings, Ian N.; Owen, Kate M. Lings

Journal of Marketing Management. 2007;23(5-6):483-496. DOI:10.1362/026725707x212784 2007

Advertising, commercial spaces and the urban [0.03%]

Borghini, Stefania Borghini

Journal of Marketing Management. 2014;30(13-14):1505-1506. DOI:10.1080/0267257x.2014.946239 2014

Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study [0.03%]

Nguyen, Bang; Simkin, Lyndon; Klaus et al. Nguyen et al.

Journal of Marketing Management. 2015;31(11-12):1181-1206. DOI:10.1080/0267257x.2014.997273 2015

Social marketing: Conceptual and pragmatic observations from a current Australian campaign [0.03%]

Elliott, Gregory R.; Unsworth, David A.; Gomel et al. Elliott et al.

Journal of Marketing Management. 1994;10(7):581-591. DOI:10.1080/0267257X.1994.9964306 1994

About the authors [0.03%]

Journal of Marketing Management. 1993;9(3):347-349. DOI:10.1080/0267257X.1993.9964243 1993

An exploratory study of existential guilt appeals in charitable advertisements [0.03%]

Lwin, Michael; Phau, Ian Lwin

Journal of Marketing Management. 2014;30(13-14):1467-1485. DOI:10.1080/0267257x.2014.939215 2014

Editorial [0.03%]

Hamill, Jim; Tagg, Stephen; Stevenson et al. Hamill et al.

Journal of Marketing Management. 2010;26(3-4):181-186. DOI:10.1080/02672571003640524 2010

Epistemologies in the wild: local knowledge and the notion of performativity [0.03%]

Nilsson, Johan; Helgesson, Claes-Fredrik Nilsson

Journal of Marketing Management. 2015;31(1-2):16-36. DOI:10.1080/0267257X.2014.977332 2015