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Journal of Marketing Management. 2015;31(11-12):1181-1206. doi: 10.1080/0267257x.2014.997273 Q23.02025

Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study

Nguyen, Bang; Simkin, Lyndon; Klaus, Phil; Chen, Junsong

DOI: 10.1080/0267257x.2014.997273

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Copyright © Journal of Marketing Management. 中文内容为AI机器翻译,仅供参考!

期刊名:Journal of marketing management

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ISSN:0267-257X

e-ISSN:1472-1376

IF/分区:3.0/Q2

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Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study