Journal of Marketing Management. 2014;30(13-14):1467-1485. doi: 10.1080/0267257x.2014.939215 Q23.02025

An exploratory study of existential guilt appeals in charitable advertisements

DOI: 10.1080/0267257x.2014.939215

摘要 查看摘要

Copyright © Journal of Marketing Management. 中文内容为AI机器翻译，仅供参考！