Journal of marketing management文章索引

期刊名：Journal of marketing management

缩写：

ISSN：0267-257X

e-ISSN：1472-1376

IF/分区：3.0/Q2

共收录本刊相关文章索引2023条

Relationship formation and governance in consumer markets: Transactional analysis versus the behaviourist approach [0.03%]

Bennett, Roger Bennett

Journal of Marketing Management. 1996;12(5):417-436. DOI:10.1080/0267257x.1996.9964425 1996

Organizational culture and adoption of high‐technology products [0.03%]

Sharma, Arun Sharma

Journal of Marketing Management. 1994;10(6):513-526. DOI:10.1080/0267257X.1994.9964297 1994

Buying a sponsor's brand: the role of affective commitment to the sponsored team [0.03%]

Lings, Ian N.; Owen, Kate M. Lings

Journal of Marketing Management. 2007;23(5-6):483-496. DOI:10.1362/026725707x212784 2007

Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study [0.03%]

Nguyen, Bang; Simkin, Lyndon; Klaus et al. Nguyen et al.

Journal of Marketing Management. 2015;31(11-12):1181-1206. DOI:10.1080/0267257x.2014.997273 2015

Social marketing: Conceptual and pragmatic observations from a current Australian campaign [0.03%]

Elliott, Gregory R.; Unsworth, David A.; Gomel et al. Elliott et al.

Journal of Marketing Management. 1994;10(7):581-591. DOI:10.1080/0267257X.1994.9964306 1994

Marketing planning and Britain's disoriented directors [0.03%]

McDonald, Malcolm McDonald

Journal of Marketing Management. 1985;1(1-2):21-25. DOI:10.1080/0267257X.1985.9963972 1985

Using the AHP in marketing decision‐making [0.03%]

Davies, Mark A. P. Davies

Journal of Marketing Management. 1994;10(1-3):57-73. DOI:10.1080/0267257X.1994.9964260 1994

Designing a quality product [0.03%]

Besford, John Besford

Journal of Marketing Management. 1987;3(2):133-143. DOI:10.1080/0267257X.1987.9964034 1987

Competition and its influence on consumer decision making in social marketing [0.03%]

Schuster, Lisa Schuster

Journal of Marketing Management. 2015;31(11-12):1333-1352. DOI:10.1080/0267257x.2015.1015598 2015

Editorial: Making marketing work [0.03%]

Uncles, Mark; Jobber, David Uncles

Journal of Marketing Management. 1995;11(8):751-753. DOI:10.1080/0267257X.1995.9964387 1995