Journal of Marketing Management. 1996;12(5):417-436. doi: 10.1080/0267257x.1996.9964425 Q23.02025

Relationship formation and governance in consumer markets: Transactional analysis versus the behaviourist approach

DOI: 10.1080/0267257x.1996.9964425

摘要 查看摘要

Copyright © Journal of Marketing Management. 中文内容为AI机器翻译，仅供参考！