Journal of marketing management文章索引

期刊名：Journal of marketing management

缩写：

ISSN：0267-257X

e-ISSN：1472-1376

IF/分区：3.0/Q2

共收录本刊相关文章索引2023条

Editorial board [0.03%] 编委会

Journal of Marketing Management. 1995;11(5):ebi-ebi. DOI:10.1080/0267257X.1995.9964353 1995

Improving the quality of services marketing: Service (Re) design is the critical link [0.03%] 提升服务营销质量：服务（再）设计是关键环节。

Ballantyne, David; Christopher, Martin; Payne et al. Ballantyne et al.

Journal of Marketing Management. 1995;11(1-3):7-24. DOI:10.1080/0267257x.1995.9964326 1995

Practising gender: The role of banter in young men’s improvisations of masculine consumer identities [0.03%] 实践性别：调侃在年轻男性即兴塑造男性消费身份中的作用

Hein, Wendy; O’Donohoe, Stephanie Hein

Journal of Marketing Management. 2014;30(13-14):1293-1319. DOI:10.1080/0267257x.2013.852608 2014

Bessant, John Bessant

Journal of Marketing Management. 1988;3(3):352-371. DOI:10.1080/0267257X.1988.9964052 1988

A re‐appraisal of the role of marketing planning [0.03%] 对营销规划作用的重新评估

Leppard, John; McDonald, Malcolm Leppard

Journal of Marketing Management. 1987;3(2):159-171. DOI:10.1080/0267257X.1987.9964036 1987

The conflict gap in international channel relationships [0.03%] 国际渠道关系中的冲突差距

Moore, Richard A. Moore

Journal of Marketing Management. 1990;6(3):225-237. DOI:10.1080/0267257X.1990.9964129 1990

The Use of the Survey in Industrial Market Research [0.03%] 调查在工业市场研究中的应用

Hart, Susan Hart

Journal of Marketing Management. 1987;3(1):25-38. DOI:10.1080/0267257X.1987.9964025 1987

Market entry in japan—Some problems and solutions 1 [0.03%] 进入日本市场——一些问题与解决方案1

Simon, Hermann; Palder, Dirk Martin Simon

Journal of Marketing Management. 1987;2(3):225-239. DOI:10.1080/0267257X.1987.9964015 1987

Successful exporting to the Arabian gulf region: A survey of Bahraini consumers [0.03%] 成功进军阿拉伯海湾地区：巴林消费者调查

Yavas, Ugur; Glauser, Michael J. Yavas

Journal of Marketing Management. 1985;1(1-2):195-200. DOI:10.1080/0267257X.1985.9963984 1985

Value‐driven relational marketing: From products to resources and competencies [0.03%] 以价值为导向的关系营销：从产品到资源与能力

Grönroos, Christian Grönroos

Journal of Marketing Management. 1997;13(5):407-419. DOI:10.1080/0267257x.1997.9964482 1997