Journal of Marketing Management. 1997;13(5):407-419. doi: 10.1080/0267257x.1997.9964482 Q23.02025

Value‐driven relational marketing: From products to resources and competencies

以价值为导向的关系营销：从产品到资源与能力

DOI: 10.1080/0267257x.1997.9964482

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