Journal of Marketing Management. 1995;11(1-3):7-24. doi: 10.1080/0267257x.1995.9964326 Q23.02025

Improving the quality of services marketing: Service (Re) design is the critical link

提升服务营销质量：服务（再）设计是关键环节。

DOI: 10.1080/0267257x.1995.9964326

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