Using Marketing Frameworks to Predict the Effects of E-Cigarette Commercials on Youth [0.03%]
使用营销框架预测电子烟广告对青少年的影响
James Russell Pike,Stephen Miller,Christopher Cappelli et al.
James Russell Pike et al.
Purpose: This investigation applied the Product Life Cycle (PLC) and Product Evolutionary Cycle (PEC) frameworks to the nicotine and tobacco market to predict the impact of television commercials for electronic cigarettes...