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期刊名:Marketing theory

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ISSN:1470-5931

e-ISSN:1741-301X

IF/分区:2.8/Q3

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共收录本刊相关文章索引56
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Drawing on an ethnographic study of the HIV/AIDS pandemic, we explore how ordinary people make extraordinary efforts to convince others to comply with health authorities' advice to change their behaviour. Theories of heroism and embodied he...
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While critical marketing studies have discussed algorithm-driven marketing's role in governmentality, subjectivity formation and capitalist accumulation, its role in shaping class inequalities is less studied. Drawing on the performativity ...
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