Business intelligence in health marketing and mental health: A structural topic modeling study [0.03%]
商务智能在健康营销和心理健康中的应用：结构主题模型研究
Omar Alsodi,Mohammad Alhur,Nicholas Grigoriou et al.
Omar Alsodi et al.
Mental health disorders represent a major global challenge, driving demand for scalable, evidence based strategies in early diagnosis, prevention, and population surveillance. Business intelligence (BI) research in this domain remains conce...
Fitness Influencers as Health Communicators: Human Brand Positioning and Health Communication Strategies in Bangladeshi Influencer Marketing [0.03%]
健身网红的健康传播：孟加拉国网红营销中的人设构建与健康传播策略
Monira Begum,Shohel Rana,Jubayer Hossain et al.
Monira Begum et al.
This study examined human brand positioning and health communication strategies among Bangladeshi fitness influencers by analyzing 1,049 Facebook posts from 18 content creators. Findings revealed a dominant preference for ideality-focused p...
Selling health or communicating care? A bibliometric mapping of health marketing communications [0.03%]
健康营销传播的研究知识图谱分析：推动医疗保健的沟通还是销售健康？
The Anh Phan
The Anh Phan
This study examines the development of health marketing communications research through a bibliometric analysis of 171 articles indexed in Scopus within the Business, Management, and Accounting domain. Using Bibliometrix and Biblioshiny, th...
Dental self-confidence in digital health marketing systems: Adolescent well-being and social media use [0.03%]
数字化医疗营销系统中的青少年口腔自信心和社交媒体使用状况对其身心健康的影响
Khaled Ibrahim,Lisa S McNeill,Li Mei
Khaled Ibrahim
Health marketing research has paid limited attention to how everyday digital platforms function as informal health marketing systems that shape adolescents' perceptions of appearance, self-worth, and treatment value. Positioning social medi...
People with disabilities and Meta Humans: A review-based research note for transformative service researchers [0.03%]
残疾人与超现实人类：一篇基于评论的研究性文章（服务于转型研究）
Xinyun Yan,Jörg Finsterwalder,Dean Sutherland
Xinyun Yan
The rapid development of Meta Humans, i.e. Artificial Intelligence-based virtual assistants, has expanded transformative services opportunities for people with disabilities. This research note adopts a narrative literature review to explore...
Exploring signaling and health beliefs in social media influencer communication on obesity management medications [0.03%]
探索肥胖管理药物的社交媒体影响力传播中的信号和健康信念
Rumaila Abbas,Vidhi Sharma
Rumaila Abbas
Social media discourse surrounding obesity management medications (OMMs) has generated significant public attention, driven largely by celebrities and influencers sharing narratives about their use. However, much of this influencer-generate...
From access to agency: ICT usage, psychological empowerment, and health outcomes among rural women in emerging economies [0.03%]
从访问到机构：信息和通信技术使用、心理赋权与新兴经济体中农村妇女的健康结果之间的关系
Bibek Guha Sarkar,Saravana Jaikumar,Prasanna Kumar Gurugubelli et al.
Bibek Guha Sarkar et al.
Systematic health issues among rural women in emerging economies are a key concern for policymakers. A promising development in this domain is the rapid expansion of information and communication technologies (ICTs), which may contribute to...
When relocation feels forced: Social identity threat and dietary vulnerability across the food processing continuum [0.03%]
当搬迁感觉被迫时：食品加工连续体上的社会认同威胁和饮食脆弱性
Aylin Parsa
Aylin Parsa
Millions of people relocate each year, yet little is known about how relocation shapes dietary behavior. Drawing on social identity threat and dysplacement frameworks, this research examines how perceived involuntariness shapes food choices...
Gaining market share for health: A social marketing framework for implementation science [0.03%]
健康促进行动的市场份额增长：实施科学中的社会营销框架
Brian J Biroscak
Brian J Biroscak
Implementation science struggles to bridge the evidence-to-practice gap because market dynamics at the T3 (translation to practice) and T4 (translation to populations) stages remain unaddressed. This commentary advances three theoretical cl...
Customer-to-customer value co-creation and value co-destruction practices in social media health communities [0.03%]
社交媒介健康社区中的顾客间价值共创与破坏行为研究
Sumit Saxena,Xia Zhu,Sonia Kataria
Sumit Saxena
This study explores customer-to-customer co-creation and co-destruction practices within social media health communities, focusing on diabetes-related customer interactions on Facebook and YouTube. Based on the existing understanding of C2C...