Gen Z and Safe Sex Practices: Drivers of Condom Purchase Intention in an Emerging Country [0.03%]
Z世代与安全 sex行为：新兴市场国家避孕套购买动机研究
Viet Quoc Cao,Nhung Trinh,Hung Thanh Tang-Le
Viet Quoc Cao
Given the global importance of safe sex practices, understanding what drives condom purchase intention (CPI) among young people is especially critical in emerging regions. Drawing on the theory of planned behavior and protection motivation ...
Blending emotion and logic in health messaging strategy: Audience perception of message appeals in anti- and pro-vaccination memes [0.03%]
融情于理的健康信息传播策略：受众对反疫苗与疫苗接种宣传表情包的情感感知
Elizabeth Crisp Crawford,Laura E Thomas,Muhabbat Yakubova et al.
Elizabeth Crisp Crawford et al.
The rise of digital disruption and the spread of misinformation pose significant challenges for health marketers striving to develop credible and reliable content. Using Taylor's Six-Segment Message Strategy Wheel, this analysis assesses ho...
Factors Driving Continuous Intention to Use Telemedicine in the Post-COVID-19 Era: An Integrated HBM and UTAUT Approach [0.03%]
后疫情时代驱动远程医疗服务连续使用的因素：一种综合健康信念模型和统一理论的方法学研究
Seungjae Shin,Won-Jun Lee
Seungjae Shin
This study examines the drivers of continued telemedicine use in the post-COVID-19 era by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) with the Health Belief Model (HBM) and introducing credibility as the linki...
Customer-centric co-creation value for vulnerable populations in digital healthcare [0.03%]
针对数字医疗脆弱人群的以客户为中心的价值共创研究
Suciati Mega Wardani,Tengku Ezni Balqiah,Rifelly Dewi Astuti
Suciati Mega Wardani
Digital healthcare offers a promising solution for bridging the equity gap and leveraging technology to deliver healthcare services remotely to vulnerable populations. Focus group discussions (FGDs) were conducted to enrich our understandin...
Cognitive Blind Spots: An Exploration of How Belief Perseverance Influences Organic Food Perceptions [0.03%]
认知盲区：信念坚持对有机食品感知影响之探究
Aadel A Darrat,Mahmoud A Darrat
Aadel A Darrat
Belief perseverance poses a significant challenge to health marketing campaigns seeking to correct consumer misconceptions. This study explores why consumers persist in inaccurate health-related beliefs despite exposure to substantial disco...
The value of visible work: Operational transparency in digital healthcare interfaces [0.03%]
可视化工作的价值：数字医疗界面的操作透明性
Sidney Anderson,Jeffrey Anderson,Carlin A Nguyen
Sidney Anderson
This study investigates how operational transparency ("labor illusion") in digital healthcare interfaces shapes patient experience. Two within-subjects experiments using simulated patient portals compared real-time process displays with imm...
Analyzing the barriers and motivators associated with the adoption of health-care apps among the rural population [0.03%]
农村人口使用医疗应用的相关障碍和动机分析
Rambalak Yadav
Rambalak Yadav
Health-care apps have become a boon for individuals, offering easy access to doctors, record maintenance, and health tracking. However, the research on healthcare apps among the rural population is scarce. The present research comprehends t...
Bedside manner or technical quality? Building advocacy for clinical trial participation via rapport [0.03%]
bedside manners 或者技术质量？通过建立信任推动临床试验参与
Rory Mulcahy,Sarah Piplica,David Fleischman
Rory Mulcahy
Encouraging clinical trial participation remains a critical endeavour despite sustained efforts. This research aims to introduce a novel approach to promoting clinical trial participation, leveraging existing participants as advocates for o...
Transformative healthcare: Determinants of preventive health disparities among young adult Hispanic women in the US [0.03%]
美国年轻成年西班牙裔女性预防保健差距的影响因素分析及医疗转型研究
Maryam Tofighi,Melika Kordrostami
Maryam Tofighi
Transformative, culturally sensitive healthcare can improve health outcomes for Hispanic women in the U.S., especially in preventive care among young adults, to reduce breast and cervical cancer mortality. This research extends the Health B...
Research credibility through methodological transparency in Health Marketing Quarterly [0.03%]
健康营销季度通过方法透明度研究可信度
Joy Parkinson,Janet Davey
Joy Parkinson