Psychographic Segments of College Females and Males in Relation to Substance Use Behaviors [0.03%]
与物质使用行为相关的大学女生和男生的心理特征段落分析
Tiffany Ashley Suragh,Carla J Berg,Eric J Nehl
Tiffany Ashley Suragh
Objectives: A common commercial marketing segmentation technique is to divide a population into groups based on psychographic characteristics (i.e., attitudes and interests). We used this approach to define segments of fe...
Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers' Initiation of HPV Vaccine for their Pre-teen Daughters in a Primarily Rural Area [0.03%]
评估一项郡级赞助的社会营销运动的效果：提高农村地区母亲为其十几岁女儿接种HPV疫苗的意愿
Joan R Cates,Autumn Shafer,Sandra J Diehl et al.
Joan R Cates et al.
Routine vaccination against human papillomavirus (HPV), the main cause of cervical cancer, is recommended for 11-12 year old girls, yet vaccine uptake is low. This study evaluates a social marketing campaign initiated by 13 North Carolina c...
"The Heart Truth:" Using the Power of Branding and Social Marketing to Increase Awareness of Heart Disease in Women [0.03%]
"Heart Truth"的品牌和社交营销策略提高女性心脏疾病认知度
Terry Long,Ann Taubenheim,Jennifer Wayman et al.
Terry Long et al.
In September 2002, the National Heart, Lung, and Blood Institute launched The Heart Truth, the first federally-sponsored national campaign aimed at increasing awareness among women about their risk of heart disease. A traditional social mar...
M L Hare,C E Orians,M G Kennedy et al.
M L Hare et al.
Assessing community-wide outcomes of prevention marketing campaigns through telephone surveys [0.03%]
通过电话调查评估预防营销活动的社区范围结果
J Myllyluoma,P Greenberg,C Wolters et al.
J Myllyluoma et al.
The PMI local site demonstration project: lessons in technical assistance [0.03%]
PMI地方站点示范项目：技术援助的启示
J Strand,J Rosenbaum,E Hanlon et al.
J Strand et al.
P G Williams,D Dewapura,P Gunawardene et al.
P G Williams et al.