Using Formative Research to Understand Immigrant Settlement in Southern Alberta, Canada [0.03%]
利用形成性研究了解加拿大南部阿尔伯塔省的移民定居问题
Debra Z Basil,Kathleen Boniol,Janelle Marietta
Debra Z Basil
Background: Worldwide migration is on the rise due to factors such as political turmoil and natural disasters, as well as personal desires for upward mobility and safety. New immigrants face many challenges throughout the...
Reaching Youth With Sexually Transmitted Disease Testing: Building on Successes, Challenges, and Lessons Learned From Local Get Yourself Tested Campaigns [0.03%]
青年性传播感染检测干预项目：从局部“主动测试”活动中获得的经验教训与挑战
Allison L Friedman,Allison Bozniak,Jessie Ford et al.
Allison L Friedman et al.
Nine programs were funded across eight states in the United States to customize, implement, and evaluate local campaigns in support of the national Get Yourself Tested (GYT) campaign. Each program promoted chlamydia screening and treatment/...
Identifying Sustainable Population Segments Using a Multi-Domain Questionnaire: A Five Factor Sustainability Scale [0.03%]
基于多领域问卷识别可持续人口段：五因素可持续性量表
Marieke Haan,Elly A Konijn,Christian Burgers et al.
Marieke Haan et al.
This study presents the creation of a measurement device to determine and define sustainability attitudes into identifiable sustainability segments. These segments were profiled with behavioral and sociodemographic data. Based on previous l...
Fighting Fire With Fire: Using Industry Market Research to Identify Young Adults at Risk for Alternative Tobacco Product and Other Substance Use [0.03%]
以火攻火：利用行业市场调研识别有使用替代烟草制品和其他物质风险的青年成年人
Carla J Berg,Regine Haardörfer,Betelihem Getachew et al.
Carla J Berg et al.
Limited public health research has used psychographic profiling to segment young adults and examine their substance use behaviors. We aimed to conduct market research to identify young adult market segments at risk for alternative tobacco p...
Understanding Women's Preconception Health Goals: Audience Segmentation Strategies for a Preconception Health Campaign [0.03%]
了解女性妊娠前的健康目标：一项妊娠前期健康运动的受众细分策略
Molly Lynch,Linda Squiers,Megan A Lewis et al.
Molly Lynch et al.
This article discusses the social marketing planning process and strategies used to design a preconception health campaign, Show Your Love, launched in February 2013. Developing a social marketing strategy for preconception health is a chal...
Who Is Influencing Whom? Latino Parent-Child Request Interactions and Product Purchases in Food Retail Environments [0.03%]
相互影响：拉美家庭成员间食品零售环境中的产品购买请求互动关系
Iana A Castro,Joanna Calderon,Guadalupe X Ayala
Iana A Castro
This study examines Latino parent-child interactions about foods and beverages requested in food retail environments in San Diego, CA. It seeks to extend our understanding of parent-child request interactions and purchases by studying how t...
CDC MessageWorks: Designing and Validating a Social Marketing Tool to Craft and Defend Effective Messages [0.03%]
消息传递工具（MessageWorks）的设计与应用——一种用于制作和捍卫有效信息的社会营销工具
Galen E Cole,Punam A Keller,Jennifer Reynolds et al.
Galen E Cole et al.
The Centers for Disease Control and Prevention's Division of Cancer Prevention and Control, in partnership with Oak Ridge Associated Universities, designed an online social marketing strategy tool, MessageWorks, to help health communicators...
Storm-Related Carbon Monoxide Poisoning: An Investigation of Target Audience Knowledge and Risk Behaviors [0.03%]
与风暴相关的二氧化碳中毒：目标受众知识和风险行为的调查研究
Scott A Damon,Jon A Poehlman,Douglas J Rupert et al.
Scott A Damon et al.
Carbon monoxide (CO) poisonings in the United States consistently occur when residents improperly use portable gasoline-powered generators and other tools following severe storms and power outages. However, protective behaviors-such as inst...
Using Market Research to Characterize College Students and Identify Potential Targets for Influencing Health Behaviors [0.03%]
利用市场调研来剖析大学生群体并识别影响其健康行为的潜在因素
Carla J Berg,Pamela M Ling,Hongfei Guo et al.
Carla J Berg et al.
Marketing campaigns, such as those developed by the tobacco industry, are based on market research, which defines segments of a population by assessing psychographic characteristics (i.e., attitudes, interests). This study uses a similar ap...
Applying Quantitative Approaches to the Formative Evaluation of Antismoking Campaign Messages [0.03%]
定量方法在评估戒烟运动信息形成性评价中的应用
Sarah Parvanta,Laura Gibson,Heather Forquer et al.
Sarah Parvanta et al.
This article shares an in-depth summary of a formative evaluation that used quantitative data to inform the development and selection of promotional ads for the antismoking communication component of a social marketing campaign. A foundatio...