Paul Matthyssens; Pieter Pauwels
                                                Paul Matthyssens; Pieter Pauwels
                                            
                                            
                                            
                                        
                                                Mark S. Johnson
                                                Mark S. Johnson
                                            
                                            
                                            
                                        
                                                Thomas F. Stafford
                                                Thomas F. Stafford
                                            
                                            
                                            
                                        
                                                An empirical investigation of the relationship between product involvement and brand commitment [0.03%]
                                                
                                               
                                            
                                            
                                                Patti Warrington; Soyeon Shim
                                                Patti Warrington; Soyeon Shim
                                            
                                            
                                            
                                        
                                                Siew Meng Leong
                                                Siew Meng Leong
                                            
                                            
                                            
                                        
                                                Cynthia Huffman; Lisa B. Cain
                                                Cynthia Huffman; Lisa B. Cain
                                            
                                            
                                            
                                        
                                                Swee Hoon Ang; Sharon Y. M. Low
                                                Swee Hoon Ang; Sharon Y. M. Low
                                            
                                            
                                            
                                        
                                                The persuasive impact of reported group opinions on individuals low vs. high in need for cognition: Rationalization vs. biased elaboration? [0.03%]
                                                
                                               
                                            
                                            
                                                Charles S. Areni; M. Elizabeth Ferrell; James B. Wilcox
                                                Charles S. Areni; M. Elizabeth Ferrell; James B. Wilcox
                                            
                                            
                                            
                                        
                                                Eithel M. Simpson; Thelma Snuggs; Tim Christiansen; Kelli E. Simples
                                                Eithel M. Simpson; Thelma Snuggs; Tim Christiansen; Kelli E. Simples
                                            
                                            
                                            
                                        
                                                Pamela L. Alreck
                                                Pamela L. Alreck
                                            
                                            
                                            
                                        